Pop Quiz, Monday with Srijan Srivastava,CEO & Founder at JigyaQ


The Pop Quiz, Monday is a fun little exam that we love to give to savvy business people. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you cannot learn in a classroom. We want to thank our interviewee for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz, Monday.

Can you please tell everyone your name?

Srijan Srivastava

What is your job role?

CEO & Founder

Tell us about your company?

JigyaQ( jigyaq.com) is a platform for professionals to provide online consultancy to their clients saving them time and providing the freedom to work from anywhere. It also makes lives of their clients easier by removing the need of appointments and travel through traffic. We are building a very elaborate system that will help the professionals to organise and manage their consultations with multiple clients at the same time as well as keep track of every activity involved in the process. The website went live a month ago, and professionals can join JigyaQ through a self-signup process and start serving their clients.

The company behind JigyaQ is WriterBabu Online Services Private Limited (WBOS), and it was incorporated in 2012 when I was working on my first project writerbabu.com.

WriterBabu was started in December 2011 as a social experiment with anonymity as a lever for freedom of expression. It manifested itself as a social network of writers and readers where people of all age group expressed themselves in the form of stories, poetry, diaries and many more forms of writing. Within two years it had more than 10,000 authors and many more readers without any marketing budget. It had writers from all over the world, and the community was thriving pretty well with average time on site above 16 minutes, while some people used to be online for days.

WriterBabu was completely bootstrapped. WriterBabu started as a social experiment, and a business model was never intended for it. Though there was an attempt at monetisation in the form of providing a platform for writing and selling books by the WriterBabus. It never worked out. Eventually, I had to take up a full-time job to pay my bills.

WriterBabu is still active, but the activity had decreased a lot over the last four years when I was working with Times Internet as Product Manager. It is always a place where people keep their personal diary for last six years now.

I quit my job at Times last year to start working on a few startup ideas which I had and finally JigyaQ was the idea which I pursued. Over last one year, the team is in place now, and we are making some progress towards building JigyaQ as Amazon for professionals.

What do you love most about your job?

The very act of creating something and then observing how people, whom you have had no chance of meeting ever in real life, interact with what you have created is just amazing. It gives a profound sense of satisfaction to bring a smile on someone face or even knowing that you had been of some use to someone. That part I just love it.

What motivates you to get up every day and go to work?

I don’t think you have that much time every day to gather motivation when you are working as a startup. Your ass is on fire, and you have just to do whatever needs to be done. And once you are at work, you forget everything else. I think the work itself is motivation.

How do your co-workers inspire you?

Nobody is perfect, and when you see that people demonstrate qualities that you wish had in yourself, that becomes something inspiring to push yourself further.

How do you have fun at work (team building, pranks, etc..)?

We go out on trips together once in a while. I love long walks and deep conversations about just anything. It helps you bond well at a different level altogether.

What are some of the challenges of your job?

Collecting data points to assume expected user behaviour is the biggest challenge. You can do surveys but when people know that their opinion has been asked and will be used to shape something important the projection of their actual behaviour gets distorted. It’s like Heisenberg uncertainty principle. You can’t detect it without changing it. User’s behaviour can be identified only through analytics, which is available only after you have implemented something by assuming specific behaviour.

What are some lessons learned from a past project that you can share with us?

You can’t give something to users and then take it away. If you plan to provide something for free, you will never be able to put a price on it later. You have to plan it out from the starting, and that should be communicated very clearly. This was my experience with online book writing feature on WriterBabu. It started well when it was free while I was working on integrating payment gateway, and then it was not when they had to pay for publishing a book even if it was a very small amount.

What advice would you give to some one who is starting in your industry?

If you are entering the online space then it is important to understand that barrier to entry “can” be very low, due to the open source nature of the web, and hence their will be a number of competitors. But the effort it takes to deliver quality is something only a few will be able to pull off hence stay focused on your work.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

Current Project: https://jigyaq.com/ ( https://www.facebook.com/jigyaq )
Company Website: http://wbos.co/
First project: https://www.writerbabu.com/ ( https://www.facebook.com/WriterBabu/ )

Author: Ricky Singh, MBA

Editor of The Startup Growth.

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