Pop Quiz, Monday with Parveen Ahluwalia, Director

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business people. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you cannot learn in a classroom. We want to thank our interviewee for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz, Monday.

Can you please tell everyone your name?

Parveen Ahluwalia

What is your job role?


Tell us about your company?

I have been running a brand consulting practice for the past 13 yrs…work at the Board level as a senior consultant responsible for business strategy and marketing planning for SMEs.

What do you love most about your job?

Business development, client engagement and relationship management, GTM strategy and marketing communications planning and training/mentoring.

What motivates you to get up every day and go to work?

The fact that every day is a new opportunity, of working towards new client relationships, of managing existing ones, of developing and conceptualising new business plans and strategies.

How do your co-workers inspire you?

By working as a team, by ideating and jointly working out an appropriate brand solution, by cajoling and motivating everyone to honestly give their best.

How do you have fun at work (team building, pranks, etc..)?

By gently pulling their legs, by breaking the monotony of serious work thru light banter and biting humor.

What are some of the challenges of your job?

Handling crisis arising out of unhappy clients; the ever-present challenge of generating new business thru organic growth and acquisition of new clients; the constant quest to arm with the latest marketing and brand related trends and insights.

What are some lessons learned from a past project that you can share with us?

Clients can never be underestimated as they know their brand the best; there is always scope to improve the best of action plans, and competitive counter strategies have still to be addressed on priority.

What advice would you give to someone who is starting out in your industry?

Patience, articulation, and clarity in communication and honesty in handling clients are the most important attributes for success; learning is a never-ending process, and one should always embrace this truth, and teamwork will always ensure success that individual brilliance can never ever achieve.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

www. onthepage.in

Author: Ricky Singh, MBA

Editor of The Startup Growth.

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