The founder series explores the minds of business owners and their journey to make a difference in their industry. We interview these business founders to understand the life lessons that mold them into who they are today. We also learn more about their company, their products or services, how they are different from their competitors, and the problems that they are trying to solve for their customers. The information that these business owners provide to us helps inform other entrepreneurs who are looking to make an impact in the business world. We all can take these lessons and apply them to our entrepreneurial journey. We want to thank every business owner who volunteered their time to participate in these interviews and share their knowledge with the community.
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Great to meet you. Thank you for doing the interview. We want to know more about your journey, early struggles, success, and some wisdom that we can pass on to others who are interested in walking your footsteps toward becoming an entrepreneur. We know that being an entrepreneur is not all glory and fame, but there are hard times too. We believe that others who are interested in being a business owner can gain insight from other business founders like yourself. Again, we want to thank you for taking time out of your busy schedule. Let’s get this interview started!
Let us start off with some basic questions to learn more about who you are as a person.
Can you tell everyone your name, please?
Tell me about your education?
I attended primary school in Vermont and then went on to get my Bachelor’s Degree in English and Advertising from the University of Vermont in Burlington Vermont.
Can you give an example of an early lesson in life that helped shaped who you are today?
As a child, I always did very well in school, though as an introvert I was very shy and did not push myself into situations that were uncomfortable as much as I did later on in my life. However, the situations that I was in as a child that were uncomfortable and made me nervous have helped me as an adult, as a parent and in my professional career pursuing the passions I have and being a part of fascinating new opportunities.
We all have entrepreneurs who we look up to in our industry. These business leaders help influence, shape, and drive our ambition to succeed. These entrepreneurs could be someone that we have worked with on a project or could be someone that we look up too from a distance. For example, Bill Gates is a big inspiration to me not only because of his work in Microsoft but his outstanding contributions to society.
Who would you consider to be a significant influence on you professionally and can you explain why?
My parents are probably the most significant influence on me professionally. My dad is a career general contractor who learned a long time ago that he wanted to build his own business and do the work that he was passionate about (even at 72 years old he still works and has often said that he will never retire). My mother was a nurse in the intensive care unit for most of my childhood and not only worked very long (late night hours), but she also took care of everything for our family (all family operations and logistics). The fact that they worked so hard just to give me and my siblings what we needed, at the time I didn’t know it, but as an adult, their professional careers really have a significant influence on who I am and my professional career.
Thank you for providing a background on who you are as a person. I always find it fascinating to learn who a person is and their early life lessons. Let us move forward with the interview and discuss what you are doing now and how you are making a difference in your industry.
What is the name of your company?
Mile Square Labs
Where is your company located?
We’re located in Hoboken, New Jersey which is basically the 6th borough of New York City.
What services or products does your organization provide?
Mile Square Labs (MSL) is a global revenue company. Our team invested 2 years researching the sales challenges of start-ups (seed to series C) to analyze data and create products that operationalize and grow revenue in a more stable way for founders and their investors.
Our primary product is call FAST, which is a tool which can provide founders and startups with an accurate read on how they are doing in terms of sales operations, areas that they can improve to accelerate their business and maximize revenue growth and allow those companies to gain investor interest and capital investment.
What problem is your business trying to solve?
We are addressing the problem that exists which is that 42% of all funded startups end up failing because they can’t figure out the sales problem.
How is your business unique against your competitors?
We are not attempting to be another consulting company or a McKinsey or CB Insights. Mile Square Labs has created a proprietary benchmark for sales standards that founders and investors are now using the measure growth and improvement against sales teams.
How did the idea for your business come to fruition?
My co-founder and I wanted to help as many founders as possible make improvements to their sales efforts. We founded Mile Square Labs and had built an extensive client roster, expert advisor network and innovators and investors that are supporting our efforts and helping us scale our products.
Where can people go on the web to learn more about your business?
Final question. We would like to thank you for the interview. We have one last question to ask you about imparting some wisdom to future entrepreneurs.
What three tips would you give to other entrepreneurs who are starting out on their journey?
- Don’t be afraid to make short-term sacrifices to achieve your long-term aspirations
- Bring along as many great people as you can in your journey. The power that a group of great minds, with great hearts and big aspirations can achieve is immeasurable.
- When you are trying to get investors to invest in your company, treat that process as a sales process and not a “pitch process.” Investors are sick of founders and the boilerplate pitch decks. You need to be methodical, direct and have a strong plan of attack to successfully sell your company’s value, your vision and the rationale for investment to prospective investors. Try an unconventional approach to true-believers of your startup in your corner and onboard.
If you are a founder or startup that needs sales help, email Preston at hello@MileSquareLabs or visit MileSquareLabs.com for more information.