The Pop Quiz, Monday is a fun little exam that we love to give to savvy business people. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you cannot learn in a classroom. We want to thank our interviewee for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.
I want to introduce you to our guest today who will be taking our Pop Quiz, Monday.
Can you please tell everyone your name?
What is your job role?
Chief Executive Officer
Tell us about your company?
Further Insights is a marketing technology company headquartered in Austin, Texas.
Our audience intelligence platform helps businesses identify and engage their most valuable audience segments. Utilizing first-party consumer data, our platform delivers actionable insights that are proven to increase digital conversions.
What do you love most about your job?
I love the variety and fast pace. In our world, things change constantly. We’re always working to get as far ahead as possible, but as CEO, I pride myself on being able to multi-task and be agile. Some of my favorite weeks are when we’re doing strategic planning across all of our departments, evaluating opportunities and finding areas of improvement.
What motivates you to get up every day and go to work?
We’ve been able to achieve consistent results across a wide range of clients, from nonprofits to Fortune 500 companies. Being part of a team that is focused on creating solutions that move the needle for all of our clients is extremely rewarding.
How do your co-workers inspire you?
I’m very lucky to be surrounded by a group of incredible people. From our management team to our board and investors, we’re able to evaluate opportunities from different perspectives. We have developed a culture that values diverse opinions, and it’s truly a gift that we can rely on everyone’s open and honest feedback.
How do you have fun at work (team building, pranks, etc..)?
A couple of us just did a triathlon together, which was awesome. We have a distributed team with folks in Austin, Baltimore, and Chicago, so it’s always a blast to get everyone together when we can. Live music is definitely a group favorite.
What are some of the challenges of your job?
As an early stage company, there’s always so much more to be done, and it can be incredibly difficult to achieve everything we want to do. It’s a constant game of ranking and prioritizing. We’ve gotten pretty good at determining where to focus our attention and resources, but it can still be frustrating to have to push an exciting opportunity down the line.
What are some lessons learned from a past project that you can share with us?
Great question. It always comes down to speed vs. quality. The default mode of tech startups is to move as quickly as possible, kind of a “shoot now, ask questions later” mentality. While that can be effective from a product development perspective, it can be dangerous when it comes to client projects. We had a few projects early on where speed was the key, and details got lost in the mix. Those experiences forced us to take a much more thorough approach, and we’ve been able to strike a nice balance of speed and accuracy.
What advice would you give to someone who is starting out in your industry?
Talk to your customers early and often. I’ve seen a lot of entrepreneurs build products prematurely based on macro-data in industry reports rather than direct customer feedback.
Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web: