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Pop Quiz, Monday with Caroline Leach, Founder of The Carrelle Company

 

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.


I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

  1. Can you please tell everyone your name?

Caroline Leach

Photo credit: Jessica Sterling

2. Tell us about your business and what you do?

I write, consult and speak about how professionals can grow their careers and business owners can grow their companies through social media.

It’s a scale-up of my blog on the topic. It was inspired by a famous actress/producer/entrepreneur who spoke at a leadership event I attended a few years ago.

When asked why she’s been so successful with social media, she credited authenticity. And she mentioned a big white space in the area, helping people shape their images and reputations through social media.

It was an electrifying “a-ha” moment for me. That’s what I chose to do after several years in the Fortune 100 as a VP of corporate communications and marketing.

My business is called The Carrelle Company. It’s an amalgamation of my name and evocative of careers and communications. My husband came up with the name idea as part of his business plan for a restaurant he’s opening in the Los Angeles area. He’s one of my initial clients.

The blog began as a labor of love at the intersection of writing and business. And it’s a good form of content marketing because I get frequent inquiries from prospective clients.

3. Why did you want to become an entrepreneur?

After a great career in the corporate world, I always knew I wanted to start my own business. But I missed some clues along the way. In college, I took a class on the economics of entrepreneurialism. I got the highest grade in the class — and others that involved writing — but I didn’t consider it a viable career path at the time. The way that technology has evolved, it’s much easier to start a business today. I’m drawn to the ability to create my own destiny, help people achieve their career and company goals and keep working as long as I choose.

4. What are the challenging aspects of running a business?

There’s so much to be done, sometimes all at once. And the tasks run the gamut from developing a business plan to filing paperwork for a trademark on the company name. Given enough time, the internet makes it easy to figure out how to do just about anything — or connect with an expert who can provide advice.

Mark Cuban made an impression on me when he spoke several years ago at the company I worked for. He talked about the early years in his startup. After a client meeting, he and his colleagues would sometimes spend all night figuring out how to deliver what they’d just promised.

That inspires me to be tenacious about quickly learning how to do new things. And it’s critical to do the highest-priority work every day. That’s usually serving clients, developing new business and creating new content to establish my expertise further.

5. What do you love most about your job?

I love creating a vision and making it come to life every day.

6. How do you have fun at work (team building, pranks, etc..)?

Does a mid-day workout at the beach count as fun? In an ideal world, my mornings are devoted to thinking, planning, and writing. Afternoons are focused on clients. A noontime workout in a beautiful setting is a treat that helps re-energize me for the afternoon. As a solopreneur right now, I strive for a mix of work on my own, calls with clients, and gatherings with professional and community organizations.

7. What would one piece of advice that you give to a new business owner?

Your thoughts and the actions that flow from your thoughts will determine your level of success. It’s important to fill your mind with positive and aspirational thoughts about the vision you have for your business. Make sure to surround yourself with people who support and encourage you. Be a realistic optimist — aware of the risks but more focused on making the most of the opportunities in the marketplace.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

• Blog | How to Build Your Career through Social Media: www.carolineleach.com
• LinkedIn: https://www.linkedin.com/in/leachcaroline/
• Twitter: https://twitter.com/caroline_leach

Written by Ricky Singh, MBA

Founder & Editor of The Startup Growth

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