Pop Quiz, Monday with Lara Miller, Founder at Lara Miller PR
The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you cannot learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.
I want to introduce you to our guest today who will be taking our Pop Quiz Monday.
1. Can you please tell everyone your name?
2. Tell us about your business and what you do?
I own a media relations company with a focus on AR, VR, and AI startups. I have also been in the crypto game since 2011, handling media relations for a few select cryptocurrency and blockchain companies. I have an extensive background in celebrity PR but prefer working with founders and developers these days.
3. Why did you want to become an entrepreneur?
The strongest memory of my last fulltime desk job was an intense, ever-present feeling of claustrophobia every time I walked into my office. I was the Director of Public Relations for a large media company and hated how it made me feel trapped and used. Because of that feeling, I made the decision to go out on my own. I tell people that I would rather by dead broke than ever go back to an office setting, working for the proverbial man. I’m also very independent and am able to self-motivate-all skills that I put to use daily in my business, but were actually an inpediment while working for a company.
4. What are the challenging aspects of running a business?
I am constantly on the lookout for new clients, and since I’m responsible for every part of the process, it takes up a lot of time. I learned long ago to be comfortable with the stress of being on your own and being solely responsible for everything.
5. What do you love most about your job?
I feel like I’ve reached a point where I can pick and choose my clients and now I only work with clients that inspire me and help me to become better at my job. For instance, right now I work with a SaaS company called HR Acuity. I have spent the past 6 months positioning the CEO as a leader among the #metoo movement as it related to HR and business. Working with her makes me feel like I am making a difference from my little corner of the world.
6. How do you have fun at work (team building, pranks, etc..)?
It’s just me and my cat, Kitty Rogers and me so we don’t do much team building, unless being headbutted for an extensive petting session counts.
7. What would one piece of advice that you give to a new business owner?
Pick a niche to work in and be the best that there is in that niche’. For instance, my cousin asked me for advice on starting his own marketing company because he wasn’t sure where he should go with it. I told him that since he loves guns and shooting, he should look for clients in that niche’. Another thing I like to tell people just starting out is that you are better off specializing and being exceptional at one thing, than at trying to master 10 things. For instance I only handle media relations for clients and do not touch social media, or branding.
Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:
My website is Laramillerpr.com