Interview with Samantha Crafton, Founder of SCPR (Samantha Crafton Public Relations)


The founder series explores the minds of business owners and their journey to make a difference in their industry. We interview these business founders to understand the life lessons that mold them into who they are today. We also learn more about their company, their products or services, how they are different from their competitors, and the problems that they are trying to solve for their customers. The information that these business owners provide to us helps inform other entrepreneurs who are looking to make an impact in the business world. We all can take these lessons and apply them to our entrepreneurial journey. We want to thank every business owner who volunteered their time to participate in these interviews and share their knowledge with the community.

Great to meet you. Thank you for doing the interview. We want to know more about your journey, early struggles, success, and some wisdom that we can pass on to others who are interested in walking your footsteps toward becoming an entrepreneur. We know that being an entrepreneur is not all glory and fame, but there are hard times too. We believe that others who are interested in being a business owner can gain insight from other business founders like yourself. Again, we want to thank you for taking time out of your busy schedule. Let’s get this interview started!

Let us start off with some basic questions to learn more about who you are as a person.

Can you tell everyone your name, please?

Samantha Crafton

Tell me about your education?

I graduated from the University of Iowa with B.A. in Communication Studies and am currently pursuing an M.S. degree at Northwestern University’s Kellogg School of Management.

Can you give an example of an early lesson in life that helped shaped who you are today?

Integrity is the single most important quality a person can possess.

We all have entrepreneurs who we look up to in our industry. These business leaders help influence, shape, and drive our ambition to succeed. These entrepreneurs could be someone that we have worked with on a project or could be someone that we look up too from a distance. For example, Bill Gates is a big inspiration to me not only because of his work in Microsoft but his outstanding contributions to society.

Who would you consider to be a significant influence on you professionally and can you explain why?

Jenna Kutcher (@jennakutcher) is an entrepreneur I became familiar with when a friend recommended I check out her podcast, Goal Digger (@goaldiggerpodcast.) I subsequently started following her on Instagram and was immediately a fan. She is unapologetically honest, extraordinarily ambitious and a major proponent of self-love/acceptance — a combination which is rare in someone so young and so successful. Jenna is a big proponent of celebrating other female entrepreneurs (she seems to agree with Madeleine Albright that “there is a special place in hell for women who don’t help other women.”) In this day and age, the notion of women in business helping each other instead of competing with one another more important than ever and Jenna really embraces that. She is, in my opinion, a savvy #BossBabe that all young females can look up to.

My father, Paul Katz, is another entrepreneur who has had a significant influence on my professional development. A graduate of Indiana University’s prestigious Kelley School of Business, my father is one of the most intelligent and inquisitive people I’ve ever met. While he has worked in a few different industries over the course of his career one thing that has remained consistent is his commitment to honest and ethical business practices. He’s a man who believes that a person’s word is their bond and he has taught me that building a reputation as a business person of high moral character is an extremely valuable commodity.

Thank you for providing background on who you are as a person. I always find it fascinating to learn who a person is and their early life lessons. Let us move forward with the interview and discuss what you are doing now and how you are making a difference in your industry.

What is the name of your company?

SCPR (Samantha Crafton Public Relations)

Where is your company located?

We currently have offices in Chicago and Washington DC.

What services or products does your organization provide?

SCPR is a boutique public relations/marketing firm that offers a wide variety of services to clients across the country including Media Outreach/Relations, Brand Development & Management, Social Media, Professional Photography, Copywriting and Community Outreach (an entire list of our services can be viewed here:

What problem is your business trying to solve?

While each of our clients has a unique set of objectives or “problems” they want us to solve, one goal they all have is to increase the buzz around and revenue of their business so those are two things we always focus on “solving.”

How is your business unique against your competitors?

Many things set SCPR apart from the competition. Here are just a
few of particular note:

The frequency of Press Placements: SCPR has a track record of securing editorial placements for every client every month.

Availability: I, along with my team, are available 24 hours a day, 7 days a week, 365 days a year. (Yes, even Christmas Day and New Year’s Eve!)

Responsiveness: As a company, we operate under the “72-hour rule” meaning that all emails, phone calls, and text messages are returned/attended to within 72 hours of their receipt.

Evaluation: I believe that regular assessment of the strategies we are employing on a client’s behalf is crucial to the success of an overall campaign. As such, SCPR takes the time to evaluate daily activities to see what is achieving the best results and if any tactics need to be re-evaluated.

How did the idea for your business come to fruition?

After years of working at many PR companies across the country I amassed a wide variety of experiences that, I felt, gave me a unique perspective on what the client-publicist relationship should be. With those experiences in mind, I launched SCPR to be a firm that works with its clients differently. I honestly felt there was a void in the industry and it was (and still is) my goal to fill it.

Where can people go on the web to learn more about your business?

Instagram: @scpublicrelations1
Facebook: Samantha Crafton Public Relations
Twitter: @SC_PR1

Final question. We would like to thank you for the interview. We have one last question to ask you about imparting some wisdom to future entrepreneurs.

What three tips would you give to other entrepreneurs who are starting out on their journey?

  1. Make self-care a priority. For an entrepreneur taking care of yourself — mind, body, and soul — is not a luxury, it’s a necessity. You can’t build an empire if your running on fumes.
  2. Stop comparing yourself to other people. You are your only competition.
  3. Looking at the big picture can be exciting but also overwhelming. Focus on taking small steps every day — you’ll be surprised how quickly those small steps add up to big successes.

Author: Ricky Singh, MBA

Editor of The Startup Growth.

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