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How to Do Keyword Research to Rank

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What you type to do a search on Google or other search engines is known as “keyword research”.

A search engine optimization analyst understands the implication and importance of keyword research. It ascertains the rankings and worth of your website through the right placement of keywords. Who knows better than a blogger or website owner the importance of good ranking for a website to sustain on Google? Therefore, it has been emphasized that a marketer should always do proper keyword research for every article and make sure that it is judiciously included in the content. The writers should explicitly know the importance and the conditions relative to the keyword proposition.


While researching for the keyword domain for your niche market, you get to learn about the terms that are relative and can be targeted with SEO. You get to learn about the choices and preferences of customers as well.

So let us learn as how to carry on the keyword research so that we get maximum traffic and higher rankings for your website

Lay foundation with the ‘SEED KEYWORDS’


The seed keywords are the foundations of the keyword research. These keywords help in defining the niche segment for the content and identifying the prevalent competition.

If you are looking forward to promoting your business online, seed keywords will play an important role in defining your product and its keyword searches.

For example, if you are selling Reebok brands shoes in your store, the seed keywords can be

– Reebok shoes

– Reebok latest trends

Find relevant keywords and terms


Since now you have specified the seed keywords, it is the time to research for the other relevant keywords and terms related to your content. These can be the phrases that are not so concise but define your business with the extension of a few words. Such keywords are meant to cover those customers who are not sure of their research keywords. For example

If you are selling Reebok shoes, the customer may type

– Latest branded shoes

– Designer Reebok

In order to navigate the customers to the right path, these keywords can play a very significant role. You get better business leads through these keywords as the redundant searches also direct prospective buyers and readers on to your page.

Choose your approach


This is a vast topic! Bloggers and website owners have different reasons and approaches for being in the market. While some people come with monetization approach, there are others who want to establish their brand presence through online promotions. Similarly, there can be various other concepts that specify their online marketing needs.

Clearly define your approach and find keywords according to it.

Let us detail you with examples

If your approach is to monetize your blog, learn about the methods of monetization. Affiliate marketing, associate programs, Google Adsense, sponsored advertisements etc are popular monetization concepts.

Start with one approach, think of yourself as a customer for your own product and try to gather the keywords that will lead you to those web pages.

Photo by Ciprian Boiciuc on Unsplash

Similarly, if your approach is to establish a ‘niche’ in the market, you need to write down the keywords that help you define the “niche”. For example, if you are selling Buddha paintings, look out where your buyers and admirers are present through keywords such as

– Love for Buddha

– Buddha arts

– Buddha on canvas etc

Classify your approach it will help in defining your keyword research.

Head terms and extended tail keywords

Head terms are the phrases that are generic, crisp and specified to 2–3 keywords while the extended tail keywords are long keywords with more than 3 keywords.

What you have to do is to generate a healthy mix of these keywords in your content. It will spare you from missing on any opportunity from customers who use different keywords for their searches.

Use Google Adwords Keyword planner to your aid


‘Google Adwords Keyword Planner’ helps in estimating the search volumes and traffic for keywords. You can reject the less important keywords through these tools which are aided by the keyword planner. It facilitates you to check the projections and trend history for the keywords in Google trends that will help in deciding whether to keep that keyword or not!

Our “Happy Dance” Conclusion


The right topics for your content help in bringing your online business on the right track. Your rankings get improved and volumes of people start visiting your website. Therefore, make sure you evaluate your keywords precisely before you publish them. You will be happy that you did your keyword research prior to implementation.

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Written by Ricky Singh, MBA

Founder & Editor of The Startup Growth

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